Mobile application usage is a clear
indication of what's in store for companies that decide to shift towards a
mobile-centric approach. Here's more:
Mobile apps are here to stay. In
fact, they have created a separate business model of their own: something that
is generating tens of millions of revenue for developers, investors and
startups involved in the scene. Interestingly, the mobile ecosystem is still
considered to be “infancy” and despite fears of the tech bubble prevalent in
the industry, mobile app growth appears to be in the pink of its health,
growing steadily and rapidly.
Mobile app usage patterns indicate
that users prefer a mobile app when it's easier to interact with an app through
mobile. This is a broad generalization and there's no limit as to what type of
apps can be “mobilized.” With tablets entering the scene, the equations of
creation and consumption have changed vastly.
It's crystal clear that mobile apps
and a general shift towards mobile ecosystem is evidently the way forward.
Companies that jump on this bandwagon have a lot to gain, provided innovation
stands as the USP.
